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Set in the near future, Beyond Blue explores the mysteries of our ocean through the eyes of Mirai, a deep-sea explorer and scientist. Rod King.Beyond Blue is a single-player narrative adventure that takes you deep into our planet’s beating blue heart. Zoomable Elements of a Value Chain or Business Model: “SEMPORCE”

(New) Customer Value Proposition/Market: ………………………………………………………………….ĭiffusion (Word-of-mouth) Potential = Delighters + Satisfiers - Dissatisfiers Sectoral & Geographical Non-alternatives) (For ‘Established or Matured Companies/Accountants’) WORLD OF EXECUTION FOR SCALABLE BUSINESS MODEL WORLD OF SEARCH FOR SCALABLE BUSINESS MODEL Proposed Strategy Canvas (Customer Experience Curve) VISUAL COMMUNICATION: Comparison of Canvasesġ.3 Test “Product” Hypothesis: Minimum Viable Product (MVP)Ģ.3 Develop Positioning: Product-Market Fit VISUAL STRATEGY FAIR: “To Be” Strategy Canvas VISUAL EXPLORATION: Four Actions Grid (Field work) VISUAL AWAKENING: “As Is” Strategy Canvas (Office work) The 4 Stages of the Customer Development Journey for a Scalable Startupġ. Visual Problem Solver, Inventor, and Magician

THE CUSTOMER DEVELOPMENT ROADMAP FOR BLUE OCEAN STRATEGISTS A key goal of the Customer Development Roadmap is to better manage the development and reduce the risk of failure of Blue Ocean Startups. The Customer Development Roadmap facilitates the learning and application of the Customer Development methodology as well as provides a visual framework for executing Blue Ocean Strategy especially for a scalable startup. This presentation introduces a visual tool, the Customer Development Roadmap, for integrating ideas from Blank's Customer Development Methodology and Kim & Mauborgne's Blue Ocean Strategy. The other stages of Blank's Customer Development Methodology are Customer Validation, Customer Creation, and Company Building. As a tool for creating scalable startups, Blue Ocean Strategy focuses on what Steve Blank calls "Customer Discovery" in his four stage process of Customer Development. Blue Ocean Strategy - which has the stated goal of creating an uncontested market space while making competitors irrelevant - presents a creative and visual approach for developing Business Strategy.